Digital Marketing Executive

Location

Mumbai - Western Region

Skills & Experience

BS/MS degree in marketing or a related field, Should have strong knowledge of all aspects of marketing across online offline, social, content, etc.

First-hand exposure of working on social media and digital marketing campaigns

Demonstrable experience leading and managing SEO/SEM, marketing database, email campaigns, and paid advertising campaigns

Should understand and use Google Analytics, Firebase, and other user engagement tools

Should be aware of marketing automation tools, capabilities and standard practices. Knowledge of growth hacking practices is a bonus.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

Solid knowledge of Google Ads, Facebook Ads, Tag Manager, and Microsoft Office.

Very Strong Writing and Communication skills

Roles & Responsibility

Conducting research and analyzing data to identify and define audiences.

Build competitive marketing strategies to generate leads and Own the conversion funnel of leads generated

Work on market positioning and communicate value proposition through all marketing communication.

Develop strategies and manage online marketing programs that drive awareness and organic demand.

Develop content to pull and engage customers

Developing and executing campaigns on social media.

Track marketing and user engagement campaigns of competitors and launch new campaigns accordingly

Maintaining websites and tracking site analytics.

Work with the Product team on new feature launches and define GTM strategies.

Lead comprehensive go-to-market strategy across multiple outbound channels and partner with Sales teams to create product marketing communications, including education materials, press releases, blog posts, sales/partner communications, etc.

Drive product adoption and usage by developing and managing adoption plans with Product, sales and vendor teams

Track various product and marketing metrics and measure the impact of work.

Creating marketing collaterals and sales-support documents.

Updating databases and using a customer relationship management (CRM) system.

Coordinating with vendors for the development of on-site and off-site content

Education

Any Graduate /PG, preferably in the Marketing field.

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