{"id":1415,"date":"2024-09-10T04:21:42","date_gmt":"2024-09-10T09:51:42","guid":{"rendered":"https:\/\/www.propellum.com\/blog\/?p=1415"},"modified":"2024-09-10T04:21:42","modified_gmt":"2024-09-10T09:51:42","slug":"how-to-leverage-automated-job-scraping-to-improve-job-board-performance","status":"publish","type":"post","link":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/","title":{"rendered":"How To Leverage Automated Job Scraping To Improve Job Board Performance"},"content":{"rendered":"

Job Boards have become the primary medium for job hunting in the modern job market era. From manually searching for new openings via newspapers to meeting recruiters for hiring, the job search journey has not always been that easy. The engine that fuels the job board with fresh jobs and runs within the software is an automated technology called Job scraping. Job scraping can be briefly described as the process in which a programmed crawler scans through various companies\u2019 job listings and collects relevant job data such as job title, job type, job location, job description, salary range, required qualifications, and many more. Job boards leverage <\/span>Job scrapers<\/b> and provide the most accurate and reliable job listings extracted from various trusted sources. This article will offer you a concise explanation of how Job scraping presents complex data in a structured and simplified manner so that Job Boards can utilize and enhance the overall job experience.<\/span><\/p>\n

How does Job Scraping work?<\/h2>\n

Right from the start, Job boards have been using Job scrapers as the fundamental tool for gaining resourceful job postings. The <\/span>job scraper<\/b> has been technically programmed to crawl and <\/span>scrape job postings<\/b><\/a> from a variety of online sources, including career websites, job boards, and company portals, and store the retrieved data in a database simultaneously. The retrieved job data is then subjected to high-quality evaluation and further reforming the scraped job data into a well-organized source of relevant job information. The <\/span>scraped jobs data<\/b> is also checked for any missing field of information eg. designation\/job location and then is accurately filled in using special algorithms.<\/span><\/p>\n

A Technical Overview of Job Scraping<\/b><\/h2>\n
    \n
  1. Job Crawling Mechanism:<\/strong><\/li>\n<\/ol>\n

    The web crawler visits multiple job-related websites, including job boards, company career pages, and recruitment sites. Within <\/span>Job scraper<\/b><\/a>, the crawlers are configured to target specific URLs or domains based on predefined criteria such as industry, job location, or job type. The crawler adapts to website structure and layout changes to ensure continuous and accurate data extraction. Furthermore, the crawlers parse the HTML of job listings to extract relevant information such as job titles, descriptions, company names, and locations.<\/span><\/p>\n

      \n
    1. Job Data Cleaning And Normalization<\/strong>:<\/span><\/li>\n<\/ol>\n

      After the \u200e<\/span>Job boards scraping<\/b> the crawled data is further processed to identify any irregularities within the data, organizing them to generate relevant job data information. This ensures that there is no duplicity in data during job scraping and that redundant overload of data is systematically removed making the data even more clean.\u00a0<\/span><\/p>\n

        \n
      1. Job Data Indexing:<\/strong><\/li>\n<\/ol>\n

        In order to enable fast searching and retrieval of job listings, an index is created. The index is responsible for creating data structures like inverted indexes or search indices to improve query performance. Scraped jobs data are indexed based on relevance, incorporating factors such as keyword matching and user engagement metrics. The index is continuously updated to add new job postings and remove outdated or expiring listings.<\/span><\/p>\n

          \n
        1. Job Data Integration:<\/strong><\/li>\n<\/ol>\n

          Job boards typically comply with a specific structure for seamless data integration into the system. The data that has been scraped and processed can be effortlessly incorporated into current job board platforms through APIs or custom integrations. API access enables Job boards to efficiently retrieve data directly into their systems.<\/span><\/p>\n

          Conclusion:<\/strong><\/p>\n

          Job boards are the fundamental tool for finding job postings in the modern digital era. There is no doubt that Automated Job scraping goes hand in hand with the quality, reliability, and accuracy of the job postings. Propellum\u2019s Proprietary Job scraping allows gathering countless amounts of job data and refines the validity of the information making the data functional for use in Job Feeds. <\/span>Job boards scraping technology paired up with AI unveils the full potential of data scraping, redefining the recruitment industry and driving success in all aspects of the job market. Job boards will always reinvent <\/span>Job scraper for automated job feeds<\/a>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

          Job Boards have become the primary medium for job hunting […]<\/p>\n","protected":false},"author":1,"featured_media":1416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[538],"tags":[68,81,272],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-scraper","tag-job-board","tag-job-posting","tag-job-scraping-tools"],"yoast_head":"\nHow To Leverage Automated Job Scraping To Improve Job Board Performance<\/title>\n<meta name=\"description\" content=\"Learn how Job scraping presents complex data in a structured and simplified manner so that Job Boards can utilize and enhance the overall job experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Leverage Automated Job Scraping To Improve Job Board Performance\" \/>\n<meta property=\"og:description\" content=\"Learn how Job scraping presents complex data in a structured and simplified manner so that Job Boards can utilize and enhance the overall job experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Propellum Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Propellum.Info\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-10T09:51:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2024\/09\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vaibhav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PropellumInfo\" \/>\n<meta name=\"twitter:site\" content=\"@PropellumInfo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vaibhav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/\"},\"author\":{\"name\":\"Vaibhav\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/person\\\/7523b1a3d0c5c245993cee37f7372639\"},\"headline\":\"How To Leverage Automated Job Scraping To Improve Job Board Performance\",\"datePublished\":\"2024-09-10T09:51:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/\"},\"wordCount\":653,\"publisher\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg\",\"keywords\":[\"job board\",\"job posting\",\"job scraping tools\"],\"articleSection\":[\"Job Scraper\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/\",\"name\":\"How To Leverage Automated Job Scraping To Improve Job Board Performance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg\",\"datePublished\":\"2024-09-10T09:51:42+00:00\",\"description\":\"Learn how Job scraping presents complex data in a structured and simplified manner so that Job Boards can utilize and enhance the overall job experience.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg\",\"contentUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg\",\"width\":1280,\"height\":720,\"caption\":\"Automated Job Scraping To Improve Job Board Performance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Job Scraper\",\"item\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/category\\\/job-scraper\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Job Scraper\",\"item\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/category\\\/job-scraper\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How To Leverage Automated Job Scraping To Improve Job Board Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/\",\"name\":\"Propellum Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#organization\",\"name\":\"Propellum InfoTech\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/propellum-tiny-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/propellum-tiny-logo.png\",\"width\":50,\"height\":50,\"caption\":\"Propellum InfoTech\"},\"image\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Propellum.Info\\\/\",\"https:\\\/\\\/x.com\\\/PropellumInfo\",\"https:\\\/\\\/in.linkedin.com\\\/company\\\/propellum-com\",\"https:\\\/\\\/in.pinterest.com\\\/Propellum\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/person\\\/7523b1a3d0c5c245993cee37f7372639\",\"name\":\"Vaibhav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g\",\"caption\":\"Vaibhav\"},\"description\":\"Marketing Growth\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Leverage Automated Job Scraping To Improve Job Board Performance","description":"Learn how Job scraping presents complex data in a structured and simplified manner so that Job Boards can utilize and enhance the overall job experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/","og_locale":"en_US","og_type":"article","og_title":"How To Leverage Automated Job Scraping To Improve Job Board Performance","og_description":"Learn how Job scraping presents complex data in a structured and simplified manner so that Job Boards can utilize and enhance the overall job experience.","og_url":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/","og_site_name":"Propellum Blog","article_publisher":"https:\/\/www.facebook.com\/Propellum.Info\/","article_published_time":"2024-09-10T09:51:42+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2024\/09\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg","type":"image\/jpeg"}],"author":"Vaibhav","twitter_card":"summary_large_image","twitter_creator":"@PropellumInfo","twitter_site":"@PropellumInfo","twitter_misc":{"Written by":"Vaibhav","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/#article","isPartOf":{"@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/"},"author":{"name":"Vaibhav","@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/person\/7523b1a3d0c5c245993cee37f7372639"},"headline":"How To Leverage Automated Job Scraping To Improve Job Board Performance","datePublished":"2024-09-10T09:51:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/"},"wordCount":653,"publisher":{"@id":"https:\/\/www.propellum.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2024\/09\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg","keywords":["job board","job posting","job scraping tools"],"articleSection":["Job Scraper"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/","url":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/","name":"How To Leverage Automated Job Scraping To Improve Job Board Performance","isPartOf":{"@id":"https:\/\/www.propellum.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/#primaryimage"},"image":{"@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2024\/09\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg","datePublished":"2024-09-10T09:51:42+00:00","description":"Learn how Job scraping presents complex data in a structured and simplified manner so that Job Boards can utilize and enhance the overall job experience.","breadcrumb":{"@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/#primaryimage","url":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2024\/09\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg","contentUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2024\/09\/Automated-Job-Scraping-To-Improve-Job-Board-Performance.jpg","width":1280,"height":720,"caption":"Automated Job Scraping To Improve Job Board Performance"},{"@type":"BreadcrumbList","@id":"https:\/\/www.propellum.com\/blog\/how-to-leverage-automated-job-scraping-to-improve-job-board-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.propellum.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Job Scraper","item":"https:\/\/www.propellum.com\/blog\/category\/job-scraper\/"},{"@type":"ListItem","position":3,"name":"Job Scraper","item":"https:\/\/www.propellum.com\/blog\/category\/job-scraper\/"},{"@type":"ListItem","position":4,"name":"How To Leverage Automated Job Scraping To Improve Job Board Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.propellum.com\/blog\/#website","url":"https:\/\/www.propellum.com\/blog\/","name":"Propellum Blog","description":"","publisher":{"@id":"https:\/\/www.propellum.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.propellum.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.propellum.com\/blog\/#organization","name":"Propellum InfoTech","url":"https:\/\/www.propellum.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2019\/06\/propellum-tiny-logo.png","contentUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2019\/06\/propellum-tiny-logo.png","width":50,"height":50,"caption":"Propellum InfoTech"},"image":{"@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Propellum.Info\/","https:\/\/x.com\/PropellumInfo","https:\/\/in.linkedin.com\/company\/propellum-com","https:\/\/in.pinterest.com\/Propellum\/"]},{"@type":"Person","@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/person\/7523b1a3d0c5c245993cee37f7372639","name":"Vaibhav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g","caption":"Vaibhav"},"description":"Marketing Growth"}]}},"_links":{"self":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":1,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts\/1415\/revisions"}],"predecessor-version":[{"id":1417,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts\/1415\/revisions\/1417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/media\/1416"}],"wp:attachment":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/media?parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/categories?post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/tags?post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}