{"id":1909,"date":"2026-09-07T07:47:22","date_gmt":"2026-09-07T13:17:22","guid":{"rendered":"https:\/\/www.propellum.com\/blog\/?p=1909"},"modified":"2026-09-07T07:52:46","modified_gmt":"2026-09-07T13:22:46","slug":"how-better-job-board-data-can-unlock-your-job-boards-growth","status":"publish","type":"post","link":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/","title":{"rendered":"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth"},"content":{"rendered":"\n<p>Most job boards think about growth in terms of traffic. More visitors. More employers. More applications. But there is another growth constraint that is often overlooked: how much of the job market your platform actually represents.<\/p>\n\n\n\n<p>A job board with millions of visitors can still have limited growth potential if its inventory comes from the same employers, locations, and job categories it has always covered. When the underlying dataset stops expanding, the platform&#8217;s growth surface can start shrinking with it.<\/p>\n\n\n\n<p>That makes <a href=\"https:\/\/www.propellum.com\/job-feed-service.php\" target=\"_blank\" rel=\"noreferrer noopener\">job board data<\/a> more than an operational input. It becomes a growth asset.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your Job Board Can Only Represent the Market It Captures<\/strong><\/h2>\n\n\n\n<p><strong>Consider two job boards.<\/strong><\/p>\n\n\n\n<p><strong>Board A<\/strong> attracts 500,000 monthly visitors but covers a relatively narrow set of employers, locations, and roles.<\/p>\n\n\n\n<p><strong>Board B<\/strong> attracts only 300,000 visitors but continuously discovers new employers, fresh openings, niche roles, and emerging locations.<\/p>\n\n\n\n<p>Board A has more traffic today. But Board B may have the larger growth surface because its underlying dataset gives it more opportunities to expand search coverage, create new discovery paths, and attract users looking for jobs that Board A doesn&#8217;t have.<\/p>\n\n\n\n<p>This illustrates an important point: traffic measures the audience you have; job data determines how much of the market you can serve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Five Dimensions of a Job Board\u2019s Growth Surface<\/strong><\/h2>\n\n\n\n<p>A useful way to think about this is:<\/p>\n\n\n\n<p><strong>Growth Surface = Employers \u00d7 Locations \u00d7 Roles \u00d7 Freshness \u00d7 Data Depth<\/strong><\/p>\n\n\n\n<p>This isn&#8217;t a literal growth formula. It is a framework for understanding where additional opportunity can come from.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Employer coverage<\/strong><\/h3>\n\n\n\n<p>How many companies are represented on your platform? If your data pipeline only captures employers that actively submit feeds or integrate with your platform, you may be missing a substantial part of the market. Automated job scraping from employer career sites can expand the number of companies represented without requiring every employer to establish a direct integration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Geographic coverage<\/strong><\/h3>\n\n\n\n<p>A platform that performs well in major metropolitan markets may still have significant room to expand geographically. More locations mean more searches, more relevant inventory, and opportunities to build localized experiences. But geographic expansion only works when location data is properly structured. City, state, country, remote status, and work location need to be consistently interpreted rather than simply copied from source pages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Role coverage<\/strong><\/h3>\n\n\n\n<p>The job market isn&#8217;t limited to the most common job titles. Emerging technologies, specialized skills, new industries, and niche occupations constantly create new demand. This is where job data enrichment becomes important. Structured skills, job categories, employment types, experience requirements, and normalized titles make previously fragmented listings more useful for search, matching, and recommendations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Freshness<\/strong><\/h3>\n\n\n\n<p>More jobs do not necessarily mean better inventory. A job posted three weeks ago that has already been filled can create a worse user experience than having fewer but genuinely active opportunities. A strong job data automation pipeline therefore needs to detect new postings, changes, and removals continuously, not simply collect listings once.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Data depth<\/strong><\/h3>\n\n\n\n<p>Two platforms can have the same number of jobs but completely different datasets. One may have only title, company, and location. Another may also have structured skills, experience requirements, salary information, employment type, industry, remote status, and normalized categories. The second dataset creates more possibilities for search, recommendations, matching, analytics, and AI applications. That is the difference between having job listings and having usable job data.<\/p>\n\n\n\n<p><br><strong>Why Scaling This Manually Becomes a Problem<\/strong><\/p>\n\n\n\n<p>Expanding coverage sounds straightforward until the number of sources starts growing. Every employer career site can have a different structure. Pages change. Job fields appear in different formats. Locations are inconsistent. Duplicate postings emerge across sources. Jobs disappear without notice. Manual processes can work for a limited number of sources. They become increasingly expensive and fragile as coverage expands.<\/p>\n\n\n\n<p>This is where the data pipeline matters.<\/p>\n\n\n\n<p>Job scraping discovers the source information. Job wrapping helps capture jobs from different career-site structures. AI-powered job data enrichment adds structure and context. Normalization and validation make the resulting dataset consistent. Job data automation then moves that information into the platform through feeds or APIs.<\/p>\n\n\n\n<p>The objective isn&#8217;t simply to scrape at scale.<br>It is to make market coverage scalable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Growth Advantage Is in the Data Layer<\/strong><\/h2>\n\n\n\n<p>The most interesting consequence is that better data infrastructure can create growth opportunities without requiring proportional increases in manual operations. A broader employer network can mean more inventory. More inventory can mean more searchable combinations of companies, roles, and locations. Better structured data can enable better matching and discovery. Faster updates can improve trust in the platform. And all of these can compound.<\/p>\n\n\n\n<p>This changes the question a job board should ask.<\/p>\n\n\n\n<p>Instead of:<\/p>\n\n\n\n<p><strong>\u201cHow do we get more traffic?\u201d<\/strong><\/p>\n\n\n\n<p>the better question may be:<\/p>\n\n\n\n<p><strong>\u201cHow much of the employment market are we capable of representing?\u201d<\/strong><\/p>\n\n\n\n<p>If the answer is limited by your underlying data infrastructure, improving that layer may unlock opportunities that marketing alone cannot.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Propellum Helps Expand Job Board Data<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.propellum.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Propellum<\/a> operates at this underlying job data infrastructure layer, collecting job information from employer career sites, structuring and enriching it, validating the resulting data, and delivering it through automated feeds and APIs.<\/p>\n\n\n\n<p>The goal is not simply to give job boards more listings.<\/p>\n\n\n\n<p>It is to help them build a broader, fresher, and more usable representation of the job market without having to manually manage every source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FAQs<\/strong><\/h3>\n\n\n\n<p><strong>What is job board data?<\/strong><strong><br><\/strong>Job board data is the structured information behind job listings, including titles, employers, locations, skills, employment types, qualifications, descriptions, and posting status. High-quality job board data is accurate, structured, and continuously updated.<\/p>\n\n\n\n<p><strong>How can better job board data improve growth?<\/strong><strong><br><\/strong>Better data can expand employer, geographic, and role coverage while improving freshness and searchability. This increases the amount of relevant employment inventory a job board can represent and enables better search, matching, recommendations, and analytics.<\/p>\n\n\n\n<p><strong>How can job boards automate job data collection?<\/strong><strong><br><\/strong>Job boards can use automated <strong>job scraping, job wrapping, enrichment, normalization, and validation<\/strong> to collect and standardize jobs from employer career sites. Platforms such as Propellum can then deliver the resulting structured data through automated feeds and APIs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most job boards think about growth in terms of traffic. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[589,79],"tags":[],"class_list":["post-1909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-job-board-data-infrastructure","category-job-feeds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Better Job Board Data Can Unlock Your Job Board\u2019s Growth | Propellum Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth | Propellum Blog\" \/>\n<meta property=\"og:description\" content=\"Most job boards think about growth in terms of traffic. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Propellum Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Propellum.Info\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-07T13:17:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T13:22:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2026\/09\/AI-In-Recruitment-3-1024x578.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"578\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Vaibhav\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@PropellumInfo\" \/>\n<meta name=\"twitter:site\" content=\"@PropellumInfo\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vaibhav\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/\"},\"author\":{\"name\":\"Vaibhav\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/person\\\/7523b1a3d0c5c245993cee37f7372639\"},\"headline\":\"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth\",\"datePublished\":\"2026-09-07T13:17:22+00:00\",\"dateModified\":\"2026-09-07T13:22:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/\"},\"wordCount\":1026,\"publisher\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI-In-Recruitment-3-scaled.png\",\"articleSection\":[\"Job Board Data Infrastructure\",\"job feeds\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/\",\"name\":\"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth | Propellum Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI-In-Recruitment-3-scaled.png\",\"datePublished\":\"2026-09-07T13:17:22+00:00\",\"dateModified\":\"2026-09-07T13:22:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI-In-Recruitment-3-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/AI-In-Recruitment-3-scaled.png\",\"width\":2560,\"height\":1444},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/how-better-job-board-data-can-unlock-your-job-boards-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/\",\"name\":\"Propellum Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#organization\",\"name\":\"Propellum InfoTech\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/propellum-tiny-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/propellum-tiny-logo.png\",\"width\":50,\"height\":50,\"caption\":\"Propellum InfoTech\"},\"image\":{\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Propellum.Info\\\/\",\"https:\\\/\\\/x.com\\\/PropellumInfo\",\"https:\\\/\\\/in.linkedin.com\\\/company\\\/propellum-com\",\"https:\\\/\\\/in.pinterest.com\\\/Propellum\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.propellum.com\\\/blog\\\/#\\\/schema\\\/person\\\/7523b1a3d0c5c245993cee37f7372639\",\"name\":\"Vaibhav\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g\",\"caption\":\"Vaibhav\"},\"description\":\"Marketing Growth\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth | Propellum Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/","og_locale":"en_US","og_type":"article","og_title":"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth | Propellum Blog","og_description":"Most job boards think about growth in terms of traffic. [&hellip;]","og_url":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/","og_site_name":"Propellum Blog","article_publisher":"https:\/\/www.facebook.com\/Propellum.Info\/","article_published_time":"2026-09-07T13:17:22+00:00","article_modified_time":"2026-09-07T13:22:46+00:00","og_image":[{"width":1024,"height":578,"url":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2026\/09\/AI-In-Recruitment-3-1024x578.png","type":"image\/png"}],"author":"Vaibhav","twitter_card":"summary_large_image","twitter_creator":"@PropellumInfo","twitter_site":"@PropellumInfo","twitter_misc":{"Written by":"Vaibhav","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/#article","isPartOf":{"@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/"},"author":{"name":"Vaibhav","@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/person\/7523b1a3d0c5c245993cee37f7372639"},"headline":"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth","datePublished":"2026-09-07T13:17:22+00:00","dateModified":"2026-09-07T13:22:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/"},"wordCount":1026,"publisher":{"@id":"https:\/\/www.propellum.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2026\/09\/AI-In-Recruitment-3-scaled.png","articleSection":["Job Board Data Infrastructure","job feeds"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/","url":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/","name":"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth | Propellum Blog","isPartOf":{"@id":"https:\/\/www.propellum.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2026\/09\/AI-In-Recruitment-3-scaled.png","datePublished":"2026-09-07T13:17:22+00:00","dateModified":"2026-09-07T13:22:46+00:00","breadcrumb":{"@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/#primaryimage","url":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2026\/09\/AI-In-Recruitment-3-scaled.png","contentUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2026\/09\/AI-In-Recruitment-3-scaled.png","width":2560,"height":1444},{"@type":"BreadcrumbList","@id":"https:\/\/www.propellum.com\/blog\/how-better-job-board-data-can-unlock-your-job-boards-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.propellum.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Better Job Board Data Can Unlock Your Job Board\u2019s Growth"}]},{"@type":"WebSite","@id":"https:\/\/www.propellum.com\/blog\/#website","url":"https:\/\/www.propellum.com\/blog\/","name":"Propellum Blog","description":"","publisher":{"@id":"https:\/\/www.propellum.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.propellum.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.propellum.com\/blog\/#organization","name":"Propellum InfoTech","url":"https:\/\/www.propellum.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2019\/06\/propellum-tiny-logo.png","contentUrl":"https:\/\/www.propellum.com\/blog\/wp-content\/uploads\/2019\/06\/propellum-tiny-logo.png","width":50,"height":50,"caption":"Propellum InfoTech"},"image":{"@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Propellum.Info\/","https:\/\/x.com\/PropellumInfo","https:\/\/in.linkedin.com\/company\/propellum-com","https:\/\/in.pinterest.com\/Propellum\/"]},{"@type":"Person","@id":"https:\/\/www.propellum.com\/blog\/#\/schema\/person\/7523b1a3d0c5c245993cee37f7372639","name":"Vaibhav","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fb38b4c68b946e2c008807d0cf8d0a3e70a6210ed33d6f63a9b70c498049aecf?s=96&d=mm&r=g","caption":"Vaibhav"},"description":"Marketing Growth"}]}},"_links":{"self":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts\/1909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/comments?post=1909"}],"version-history":[{"count":1,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts\/1909\/revisions"}],"predecessor-version":[{"id":1911,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/posts\/1909\/revisions\/1911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/media\/1912"}],"wp:attachment":[{"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/media?parent=1909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/categories?post=1909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.propellum.com\/blog\/wp-json\/wp\/v2\/tags?post=1909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}