{"id":327,"date":"2018-05-04T01:56:23","date_gmt":"2018-05-04T07:26:23","guid":{"rendered":"https:\/\/www.propellum.com\/blog\/?p=327"},"modified":"2018-09-06T00:45:02","modified_gmt":"2018-09-06T06:15:02","slug":"monetize-job-postings-with-job-wrapping","status":"publish","type":"post","link":"https:\/\/www.propellum.com\/blog\/monetize-job-postings-with-job-wrapping\/","title":{"rendered":"Monetize local job postings with customized job wrapping"},"content":{"rendered":"

Competition, you know. It just changes everything about your business – your service offerings, your business model, and for that matter, even your business altogether! Yeah, you read that right! Competition does make you change your business. Allow us to explain the why and how here.\u00a0 Now, you\u2019re a job board, right – probably wondering how job wrapping can help.\u00a0 You simply collect and host the local job postings on your board. But how long do you think you can continue doing just that? We\u2019re asking because, whether you plan to change or not, the recruitment industry is definitely changing. Recruiters and employers are witnessing a recruiting season where demand is far higher than the supply. Two things. Introduction of technology in recruitment and the emergence of the world as a global village are largely responsible for the disruption.<\/p>\n

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Time to change!<\/span><\/h2>\n

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Technology in recruitment has made recruiters realize that they must take on the more strategic duties, leaving candidate spotting and acquisition to technology. The idea of a global village, on the other hand, has opened up innumerable sources of recruitment for employers. Accordingly, employers and recruiters are on the lookout for the most niche talent. Now, if a job board plans to continue at its pace and not experiment with its offerings, it\u2019s destined to fall out of the line.<\/p>\n

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It\u2019s the perfect time for job boards to reconsider their plans and revise their strategies. Employers and recruiters are actively looking out for job boards that can help their load. Neither do they have the bandwidth nor the resources to hunt candidates who meet their stringent requirements. They therefore, need premium job boards who can do whatever it takes to fill vacancies (Read opportunity for monetization here).<\/p>\n

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Get an extra edge<\/span><\/h2>\n

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Job boards have been around for more than two decades now. But in this long span of their business, most job boards have been about just two services:<\/p>\n

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  1. Job postings<\/li>\n
  2. Candidate search<\/li>\n<\/ol>\n

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    Not only are these offerings quite archaic but also limited in their scope. If posting a job online was all that was required to fish quality candidates, an employer\u2019s career site wasn\u2019t a bad option either. The stakes are higher now. Employers don\u2019t want to sit back and wait passively, \u00a0they want results, and they want them fast. Besides, be it recruiters or employers, no one is interested in spending on multiple job boards for different job postings and candidate requirements. Everyone is on the lookout for a single, dynamic platform that can seamlessly integrate multiple features that don\u2019t just help fill the local job postings but:<\/p>\n

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