{"id":525,"date":"2019-03-22T05:22:43","date_gmt":"2019-03-22T10:52:43","guid":{"rendered":"https:\/\/www.propellum.com\/blog\/?p=525"},"modified":"2019-06-26T02:34:02","modified_gmt":"2019-06-26T08:04:02","slug":"how-job-boards-can-stand-out-from-competitors","status":"publish","type":"post","link":"https:\/\/www.propellum.com\/blog\/how-job-boards-can-stand-out-from-competitors\/","title":{"rendered":"How job boards can stand out from competitors"},"content":{"rendered":"

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The growing online recruitment market today consists of a multitude of job boards and job aggregators. It has been booming with opportunities for all the stakeholders involved, such as the recruiters, candidates, as well as job boards. In 2018 alone, the industry generated revenue worth eight billion US dollars<\/a><\/u>. But a growing online market also means that the competition among job boards is getting more aggressive.<\/p>\n

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Several new players are also joining the race to become one of the best job board software candidates. For example, Stack Overflow is an online forum where a community of developers and coders discuss different technical topics. Leveraging their vast online community, the owners of Stack Overflow have created a niche job board focusing only on technical jobs. Likewise, several online platforms that have gathered large audiences are capitalizing on their strong online presence by developing job boards. Therefore, the market for job boards is getting increasingly competitive. It\u2019s against such a backdrop that job boards have a key decision to make – to keep competing or to differentiate and stand out from competitors.<\/p>\n

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Finding a suitable niche<\/h1>\n

Running a generic job board poses stiff competition, as multiple players are already competing in that market. Trying to market a job board that offers no USP is, put simply, a waste of time and money. Therefore, creating a niche job board is the need of the hour.<\/p>\n

A niche job board will cater to a target demographic of candidates and recruiters. To find the right niche, job boards need to research job trends and analyze the recruitment market. For instance, job board owners can search for terms related to their niche on Google Trends. The tool will create a graph that displays search trends for the terms. Moreover, job boards can check the data on job trends posted on the websites of job aggregators. Job board owners can also check other job boards to explore different demographics, like work-from-home employees and passive candidates.<\/p>\n

After deciding a suitable niche, job boards need to identify any existing competitors or job boards offering a similar niche. Exploring the existing competition and best job board software candidates before creating a niche job board is an <\/strong>important step.<\/strong> If there are several competing job boards already, job board owners may want to select another, more unique niche. On the other hand, if there are no competitors at all, then the demand for jobs in that niche may just be too low. Besides, job boards can always zero in on sub-niches that appeal to an even more specific audience.<\/p>\n

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Utilizing job board competitor analysis<\/h1>\n

Job board competitor analysis is crucial for understanding competitors. Job board competitor analysis will help job board owners to discover why their potential audience might be visiting other job boards. For effective job board competitor analysis, job boards can conduct customer surveys. They can ask their customers (i.e., candidates and recruiters) important questions such as:<\/p>\n