Search engines are getting smarter by the day. They have reached a point where they can understand what exactly we are searching for, even if we misspell words or use vague search phrases. So even if one searches for “ screenshot mobile,” which may sound absurd as it can mean “how to screenshot a mobile,” but the search engine automatically understands that the user wants to search for “how to take a screenshot on mobile.” This intelligence helps shorten the time required by a user to search the desired information and has inculcated a habit among individuals to search with as few words as possible.
Similarly, when it comes to job searches, candidates use short keywords to find new opportunities. It can so happen that the recruiters’ websites can have incomplete data regarding job vacancies. If you aim to become one of the best amongst Canadian job sites, you can utilize semantic searching to help candidates find relevant jobs based on their resumes and job search history.
Semantics is a branch of linguistics that focuses on the meanings of words, their symbolic use, also including their multiple meanings. Humans tend to communicate with others using as few words as possible in a manner that is understandable by others. This concept, when applied to our communication and interaction with machines to put across our ideas and thoughts to get the desired answer, is called semantic searching.
Benefits of semantic job searching for Canadian job sites
Canadian job sites can reap the benefits of semantic job searching by matching jobs with candidates’ profiles, helping them find more job opportunities, and, thus, drive more candidates to the job boards. Here are a few benefits of semantic search for job boards:
With semantic searching, the scope of job searching is enhanced. A candidate doesn’t have to perform multiple job search results. This helps save time for candidates and provides for a pleasant job search experience as the semantic search solutions can return all possible job options in one go. Candidates can, thus, view and apply quickly to multiple jobs.
For example, if a candidate searches for ‘civil engineering jobs,’ the candidates can get search results which include ‘site engineer,’ ‘design engineer,’ ‘site supervisor,’ etc.
Thus, candidates will prefer to use your job board as they will be flooded with diverse job opportunities based on a single keyword search. Every second saved adds up in saving the time required for the candidate to get hired.
Tools that job boards can utilize for candidates’ semantic job searching
Job boards can utilize the following recruitment tools for utilizing semantic job searching:
Job parser
Sometimes, it so happens, that the employers’ job listings, too, contain incomplete or vague information. Job boards usually employ job parser tools such as job scraper to fetch jobs from employers’ websites, but then it scrapes the job with the incomplete information available. This can result in your job board filled with incomplete job postings, which can draw candidates away from your website.
Job boards can employ a premium job scraping solution that can automatically fill in missing data in job listings by intelligently understanding the missing job data. They can then categorize and post the job listing accordingly on the job board.
Thus, your job board will have complete job listings, and candidates will find relevant job results no matter how vague their search keywords are.
Resume parser
Resume parser does the same job as a job parser. However, it matches the candidates’ resume data with job data. It can match jobs with candidates based on their resumes. This enables job boards to provide candidates with job suggestions based on their education, job experience, and previous job searches. They can even be sent custom email and SMS notifications as soon as new jobs become available that are relevant to the candidates.
Candidates will constantly be in the loop with the latest job updates and keep visiting your job board frequently. Thus, your job board will become one of the best job sites in Canada with semantic searching.
Semantic search is here to stay. In the future, we might even reach a stage where keywords used by candidates for job searching will get even vaguer and unintelligible. If you still want to retain your position among the best Canadian job sites, you must utilize tools, such as the ones provided by Propellum, that can help with semantic searching.
