With technological development on a rise and unemployment rate at record lows, companies are vying to get talented and reliable employees on board. Most recruiters use job boards to advertise jobs and get in touch with potential employees. According to Zety, 52.17% of all job applications come from job boards. In 2017, the research firm IbisWorld found that the revenues for the online recruitment industry have grown at an average rate of 14.6% over the past five years. Additionally, IbisWorld stated that the industry made $4.4 billion in 2017 and is expected to make $6.4 billion in 2022. As a result, almost every job board is scrambling to be at the top using the various recruitment strategies and technologies.
But, what can job boards do differently to go ahead of their competitors? The answer is simple – job data optimization. Job boards typically receive a large amount of data from recruiters, as well as, applicants. All the data needs to be updated regularly and categorized under a proper format according to the recruiters’ demands, while also making sure that the data is easy for the applicant to read and understand. For this purpose, the data needs to be optimized, and job wrapping solutions are used for this. Optimization using job wrapping solutions includes the collection, formatting, and categorization of job data as an automated process.
Problems with Unoptimized Job Data
Without job wrapping solutions, job boards have to collect an outrageous amount of job data from different employer and recruitment websites, all by themselves, and mostly manually. Usually, job boards create a team for collecting job data. The collected data is not formatted or categorized, so the teams have to categorize the data with respect to the company name, job title, and location, to name a few parameters. New job data is added almost every other day on employer websites, which needs to be constantly updated on job boards. Other challenges experienced with unoptimized job data include:
Some companies have job titles that may be quite similar. For example, if a food delivery service has a high requirement for drivers, it will post multiple vacancies for drivers needed in different locations. These jobs can be considered duplicate jobs or bad jobs on a job board and get removed. It will take some work and a lot of time to make sure all the jobs look unique on the job board.
When a hired team updates the job posts daily, they have to check various recruiter websites regularly and update the job boards with new vacancies. The Bureau of Labor Statistics stated that around 6.9 million new jobs were created in the United States in July 2018. With a lot of job openings, at a very high frequency, it becomes immensely tedious to keep track of all the job data. The job boards can get slower and old jobs can be posted even after the vacancy’s been filled. Slow updates can demotivate applicants from coming to your job boards due to unsatisfactory results. And when the applicant traffic is reduced, the recruiters too will eventually leave.
Applicants wishing to apply for numerous jobs to increase their chances of getting hired. But a lot of times, the applications would not fulfill the recruiter’s requirements. If you don’t use job wrapping solutions, the recruiter would have to go through all the applications even when they won’t end up contacting certain applicants. The result? A slow and inefficient recruitment process.
Optimizing Job Data with Job Wrapping Solutions
Job wrapping solutions like Propellum meet recruiters’ requirements, applicants’ convenience, industry’s trends, and job market patterns. Job data is optimized using job wrapping solutions to eliminate problems regarding redundant and unoptimized job data. Job wrapping solutions help automate the entire recruitment experience, saving you a lot of time and effort. Job wrapping solutions have various algorithms that carry out processes like:
A job crawler or spider searches through different job boards and recruiters’ websites for job vacancies at specific time intervals. All the gathered job data is stored in one location. Old jobs are eliminated, and new jobs are added automatically. A process like job crawling can truly automate the job data searching process.
Job aggregation is the process of collecting job data searched by the job crawler and storing the data in one location. The idea is to scour the Internet for any possible job vacancy out there!
Your job feed is categorized based on parameters like location, job title, and the experience required for a job. For instance, candidates can search for job vacancies based on the location or job title that they prefer, after job posts have been categorized by a job wrapping tool. The job searching experience becomes convenient for the candidates, attracting more traffic to a job board.
Job Posting Automation
With premium job wrapping tools like Propellum, job posts will be updated every day at a specific time, automatically.
Job wrapping solutions provide email service, which updates you about statistics regarding your job board traffic. The statistics will include job data like – Average Days Posted, Jobs per Job Slot, Job title, and Job Industry, to name a few, which helps job boards understand their traffic better. Besides, analytics allows job boards to observe job trends and create optimum strategies.
Optimized job data meets the requirements of job boards, recruiters, and candidates to provide more efficient and smooth operations at each level.
The Right Choice for You
After knowing that optimizing job data is essential for your job board, you should look at your choices carefully. You can reduce manual labor and the errors associated with it, along with securing efficient results, using job data optimization. Job data optimization can be achieved using:
- an off-the-shelf tool,
- an in-house dedicated job wrapping team, or
- a premium job wrapping solution like Propellum.
You can select the right option based on your audience, future plans, recruiter’s requirements, and job market trends.
An off-the-shelf job wrapping tool will save your time and effort but has no customization. The tool does not adapt to changing job trends and new recruitment strategies. Additionally, you would be provided with little support for technical glitches and updates to the technology.
A dedicated team, on the other hand, will require a scalable workforce, depending on how you plan to scale your operations. Also, the aggregation process becomes slow and prone to human error with this choice.
A premium job wrapping solution, like Propellum, is highly customizable and automates the entire process. The job data is optimized to ensure efficiency and fast updates for your job board. 24×7 support is provided for any glitches and updates to job board infrastructure. Such job wrapping tools are the most optimum choice, as they provide zero cost for implementation and are compatible with all major ATSs.
While numerous job boards are scrambling over finding more candidates and recruiters, your job board can stand out with job data optimization. Job wrapping solutions can provide a reliable platform for your candidates and recruiters to meet. If you want to have an effortless experience and offer remarkable services, invest in premium job wrapping solutions!