UX design is given a lot of importance by application or website-based business owners, as it serves as the primary touchpoint for the customers and is influential in attracting as well as retaining users. And this aspect of web-based businesses like job boards is frequently improved based on changing expectations. However, backend capabilities other than those critical for operations are rarely assessed and improved. This trend is slowly changing now as leading job boards in the USA are realizing that backend development is just as important as the frontend.
While the frontend or the user interface (UI) of your job board engages your users, the backend helps you offer the basic functionality that your customers need. To stand out from the fierce competition in the recruitment industry and become one of the leading job boards in the USA, your job board should include some must-have the following backend capabilities:
Resume screening
A job post can attract a huge amount of applications. While most of these job applications are relevant, some might be irrelevant. When actively looking for jobs, some job seekers randomly apply to every job post without reading the job description just for landing on any job. Screening all these applications can be a tedious task for recruiters. Hence your job board should have automatic resume-screening capability.
You can use tools like applicant tracking systems (ATS) to screen out irrelevant applications. ATSs can find keywords that you mentioned in the job description in resumes to determine which candidates have the necessary skills for the position. Thus an ATS system screens out all the unfit candidates and leaves you with applicants who can be the best fit for your job posts. This helps employers using your service save a lot of screening time, which will ultimately lead to the shorter hiring process and reduced costs per hire.
Job posts scraping
Just aggregating job postings for the job data feed is not enough for job boards. Once they have enough data for the job data feed, they have to post these jobs on their job boards under the right category. Job boards should thus have backend capabilities to auto-segregate job data feed into different categories based on their job descriptions and keywords and post them on job boards.
You can use premium services such as Propellum’s Mega Wrap to post large volumes of jobs to your job board. Premium services like Megawrap are capable of segmenting collected job feed data into predefined formats and post them on your job board. This will save you the hassle of manually filling in details for every job post. Instead, you can just simply create predefined formats based on your needs, and the job posts scraping tool will do the rest. They will take care of even minutest details to complete all data fields and ensure data quality so that your job posts have all the details a candidate would want to know before applying to a job post.
Reporting and analytics
You might be running several ad campaigns for your job board as well as individual job postings on multiple platforms to attract more job seekers to your job board. Some of them may do well, while some others might not. Having access to all this data, such as which ad campaign performed well on which platform can help you make data-driven decisions to enhance your job posts performance. Backend capabilities of report and analytics generation can help you get all such data.
By incorporating reporting and analytics into your job board, you can generate reports for how different job posts are performing on your job board, how they are performing on social media platforms, and what jobs are attracting the most number of applications. You can then analyze the reports to find out the key difference between job posts that perform differently. Insights like this can help you make decisions for your job posting practices or help you make changes that can result in all your job posts performing well across all the platforms and not just your job board.
Employer and recruiter portal
Premium clients should get premium services; that’s the key to success in any business. By offering value-enhancing services to your premium clients, you can not only build relationships with them but also earn extra revenue by offering them exclusive services. A separate portal for employers and recruiters can help you build such relationships. For instance, you can create a resume database of all the job seekers who have sent applications at any point in time through your job board. A partner employer can then login to your job board to proactively search from the resume database and find the best fit. This will help them save time and give you extra revenue.
You should also mindfully create simple navigation for an employer to login to make their experience hassle-free. It should be easy and time-saving for them to navigate and post jobs on your job board.
API integration
Application Program Interfaces (API) will allow your job board to communicate with other third-party applications and websites for a more seamless experience for all, employers, job seekers, and you. API integration capabilities enable you to export and import any job data feed information from and to any platform.
With API support, you can extract job posts to newsletters or ad booking systems, for example, and proactively reach your talent pool via emails. This can help you create various strategies such as sending a newsletter with one or two of your best performing job posts along with a few other job posts that are not performing well on your job board. This will help your poorly performing job posts to reach a broader talent pool.
API can help you in your ad campaigns by allowing you to import and export job data from and to social media and other advertising platforms. You can also allow job seekers on your job board to import their CVs from LinkedIn to create a more seamless experience for them and keep them coming back for more jobs.
Job data feed aggregation
Collecting all the available jobs is very important for job boards to scale and promote themselves. For instance, leading job boards in USA collect data from all job feeds in the country. To keep up, your job board should use web crawling backend capabilities that gather all job data from employers’ websites and other job data feeds. With a web crawler, you can create a list of millions of websites to crawl. The crawler will automatically check all the websites to aggregate job data feed on all the listed websites.
A web crawler can also crawl employers’ websites to collect additional information that is not mentioned in usual job description, such as organizational culture and office timings, among others. Job data feed backend capabilities using powerful search algorithms can aggregate and process millions of jobs per minute and keep your job board always updated with the latest openings available on various employers’ websites. Automated job data feed aggregation will do all the heavy work of finding new jobs and posting them on your job board and allow you to focus more on scaling.
If you have all the aforementioned backend capabilities in your job board, you’ll most likely become one of the leading job boards in the USA. These backend capabilities will enable you to easily find data from every job feed USA has, and seamlessly add it to your job board. You can partner with a premium job board automation solutions provider such as Propellum to enhance your job board’s backend capabilities.
