If you ask any employer what their favorite mode of reaching out to and finding new candidates is, there’s a high probability that you’ll receive “LinkedIn” as a response. Perhaps, a close second will be a job board like yours. That’s because while job boards may be able to crawl job postings and amass a large number of them from across the internet, they can’t compete with the highly dynamic and interactive experience offered by professional networking platforms like LinkedIn.
But that does not mean that everything is doom and gloom for job boards. They still play a critical role in the job market, and can compete with and, maybe, even outperform professional networking platforms if they play their cards right. So, what does it take for job boards to beat professional networking platforms?
Leveraging intelligent job automation
The most important thing for a job board is to first focus on maximizing the one aspect in which it has superiority over professional networking platforms — volume. Job boards crawl job postings from a large number and wide range of online sources, which gives them the ability to provide users with a large volume of jobs. So, before you try competing with professional networking platforms, it is important to make sure you don’t lose the advantage you already hold.
You can use intelligent job automation tools that use AI job search integration to not only gather a large volume of jobs but also ensure that this job data is of high-enough quality. Intelligent job automation services such as EasyPost by Propellum help job boards by gathering highly relevant job data and posting it in a consistent, easily searchable format. This will drive more traffic towards your job board as job seekers prefer job search sites that offer them the largest collection of jobs to compare and choose from.
Fostering employer-candidate relationships
Having maximized your existing strength as a job board with the help of intelligent job automation, you now need to compete with professional networking platforms on the aspect that makes them special — engagement. Networking platforms like LinkedIn are popular largely because they offer value to both job seekers and employers in the form of a community that fosters professional relationships. Being a part of a community where you can learn from and connect with your industry peers and experts makes LinkedIn a highly appealing platform for professionals.
You can replicate the networking platform experience by incorporating features that define such platforms. For instance, you can allow users to build highly detailed profiles and give them the ability to share valuable information or posts that demonstrate their expertise while helping others in the community. You can also host forums and online events that encourage interaction and discussion among users, both employers and skilled job seekers, to maximize their engagement. By doing so, you will increase the likelihood of people visiting your job board more frequently and staying for longer stretches of time.
In addition to these steps, you can add further momentum to your growth by building a mobile application and being more purposeful with your branding and marketing activities. By following these steps, you should be able to stand out among other job boards and outperform professional networking platforms by becoming the preferred recruitment platform for both employers and job seekers.