According to Statista, in July 2018, 6.94 million job vacancies were created in the United States. The high number of openings indicates that employers are actively looking to hire talented individuals. In a digital age, it is essential for employers to create an attractive online presence to attract more candidates. As a result, recruiters are publishing their jobs on the company’s website and social media accounts. But, updating job postings on multiple platforms is a tedious task. Besides, candidates find it inconvenient to check for openings on each employer’s website or social media page. They also risk missing out on precious job opportunities. Recruiters understand this and they, therefore, look up to job boards as an effective alternative for the traditional methods of job advertising.
Job boards have the dual potential to offer recruiters a platform to post a job and offer candidates a platform to find jobs. But, job boards are struggling to keep up with job export, while attracting more employers and candidates. To battle in the intensely competitive market, job boards are looking for various solutions to fix the problem of low traffic on their platform.
Why does your job board need to attract more traffic?
With the growing online recruitment market, the number of job boards that are competing for a slice of the pie is also increasing. Any job board can collect job data and post it. The difference, however, between any other job board and a popular one lies in how many viewers would care about the jobs posted on it. And viewers, be it the candidates or the recruiters, care about job boards that appear on top of SERPs. Over time, the ranking of a job board on SERPs depends on how many people have been visiting the board and finding it useful. Getting in the top rankings on search engines can mean that the recruiters, as well as the candidates, typically prefer the job board. Simply put, traffic begets more traffic.
How can job scraping help garner traffic?
Job scraping is the process of searching and collecting job data for job boards. Job scraping can be broken down into two processes. Initially, a job spider or a job crawler searches for vacancies on job employer websites or the just the whole of Internet. Then, the collected job data is stored in one location, where the data is being structured and organized. Large amounts of job data can be discovered efficiently with the help of job scraping.
With millions of job vacancies available, job boards are practicing job export to search for the most coveted jobs worldwide. On the other hand, employers want to explore every opportunity possible to hire talented employees. And to match the perfect job posting with the most ideal candidate is a job board’s responsibility, which starts with job scraping. But, manual job scraping can be a grueling task. Manual scraping can take a lot of time and render the job posts redundant or obsolete by the time a job board actually posts it!
But, is job scraping alone enough?
Job boards need to understand the business practices that support their endeavors, sometimes even indirectly. All major job boards focus on adding efficiency and convenience to the recruitment process. The efficiency and convenience are only augmented when the entire job data collection and posting is automated. Automating job scraping is improving only a part of the process. Here’s what else a job board needs to automate to attract the kind of traffic that’ll make a positive difference to its business:
Job data optimization
After collecting the job data from various job boards and recruitment websites, the next step is to optimize the job data. The collected job data consists of information like the job description, job location, and company name, etc. This data needs to be organized under different categories to ensure that the data is clear and consistent. Any updates in the job feed are also tracked and updated in the database.
Job data analytics
All the dominant job boards have a habit of analyzing and studying the performance of their platform amongst recruiters and candidates. Analysis ensures that a job board underpins the latest, most cutting-edge technologies. Timely analysis of the performance of job postings on a board helps to take a proactive approach in business rather than a reactive one. Analytics also plays a key role in attracting the right traffic to the job board.
How can job boards leverage job scraping and more?
There are three specific ways to create a reliable and user-friendly job board. Initially, job boards can hire an in-house team for gathering job data and posting the jobs. But, manually searching and collecting job data can be an immensely slow and tedious process. Moreover, tasks like organizing and updating job data, if done manually, can lead to errors and delay.
Another option can be buying an off-the-shelf tool that automates the entire recruitment process. But, there is a catch here. An off-the-shelf tool provides little to no support for technical glitches and updates in the recruitment infrastructure.
Alternatively, you can choose a premium job wrapping solution like Propellum, which excels at providing reliable job wrapping services. Propellum has gained expertise in fulfilling recruiter’s requirements, along with the adding convenience to a candidate’s job search. Premium job wrapping tools are highly customizable and scalable.
Driving more traffic to your job board is an essential step in the creation of a successful job board. Attracting more candidates and recruiters should be one of your top priorities to stand a chance in the competitive market. High traffic in job board comes with useful content on the board. And useful content on the job board comes with job data automation.