Why should job boards care about job search engine syndication?

Why should job boards care about job search engine syndication?


Navigating the job market is becoming an equally challenging task for both job seekers and recruiters. On the one hand, job seekers are finding it hard to find employment opportunities matching their skills and preferences. On the other, recruiters are finding it harder to source the right candidates to fill their vacant positions. To find the right candidates, recruiters use different methods and tools such as networking, referrals, and job boards. Although professional networking has been rising in recent years, the best way for recruiters to reach the highest number of candidates is, still, through job boards. And to display their job postings on job boards, employers share their vacant positions using different methods. They can do one of the following:


  • send the information regarding their vacancies to job boards through email or other channels of communication,
  • post jobs on their career sites for job crawling tools to find, or
  • use technologies and methods like job search engine syndication.


Recently, job search engine syndication is increasingly becoming popular among recruiters as a quick way to advertise their vacancies. And job boards need to take note of this trend. That’s because it can potentially harm or boost their chances of gaining a competitive advantage in the job market.


What job search engine syndication means


Job search engine syndication is a new way used by recruiters to share job postings with multiple job boards in one go. It is the process of automatically posting jobs on multiple job boards as soon as they are released by the employer. When a recruiter enters a job posting in a syndication tool, it automatically sends the job data to a number of pre-programmed job search sites. Most job syndication tools are programmed to post jobs on the most popularly used job board sites out there. Some job search engine syndication service providers also have pre-established partnerships with multiple niche job board sites, where they automatically share the job postings provided by their clients. Employers perform job syndication either by using job search engine syndication tools themselves or through a third-party recruitment agency that uses such tools.


Job search engine syndication technologies link the job postings back to the employer sites. They are also capable of tracking the number of applications that are received through different job boards. This enables them to know which job boards bring them the most applicants and which ones are ineffective in bringing new applications. They can use this information to evaluate their job board partnerships.


Why recruiters use job search engine syndication


Job board syndication enables recruiters to broadcast their vacancies to a large number of job-seekers without having to send the same job data to multiple parties individually. Primarily, this saves a lot of time and effort for the recruiting personnel.


Additionally, businesses are also finding it increasingly difficult to find the best talent, especially those with niche, specialized skills. To increase the likelihood of finding such talent, they must be able to reach out to the largest possible pool of job-seekers they can access. Recruiters also need to ensure that they get to such talented candidates before their competitors do, or they might risk losing them. And to get to such candidates fast, they need to expedite the process of reaching out to job-seekers as soon as vacancies come up. That‘s where tools like job search engine syndication technology come into the picture. These tools ensure that all job postings are presented to the greatest number of potential candidates in the shortest amount of time possible.


Why job boards must care about job search engine syndication


It’s obvious that recruiters want to reach as many candidates as quickly as possible using whatever medium they can. And to do so, they are increasingly using processes like job search engine syndication. And depending on how well job boards adjust to the changes defined by these tools, they can either significantly gain or lose their traffic and ability to compete. Since job search engine syndication tools can tell recruiters which job boards are bringing in the most and least applicants, job boards need to perform consistently to maintain their partnership with recruiters. Even job boards that haven’t yet been able to establish partnerships with recruiters must attract a large enough traffic to gain the popularity that can enable them to get job postings through job search engine syndication tools.


Job boards that receive job postings through job search engine syndication get the newest and most exclusive jobs before all their competitors. Having unique and up-to-date jobs enables these job boards to attract more job-seekers. As these job boards grow in terms of traffic and popularity, they can get partnerships with more recruiters. This will again, in turn, result in increasing traffic. This ensures that the job board continues to rise to the top in terms of popularity and, of course, profitability.


However, not leveraging the opportunity presented by job search engine syndication will mean that your job board never gets the best jobs. This results in you falling behind the select job boards that end up getting the best jobs through job search engine syndication. And before you know it, the gap between you and those at the top might widen to an insurmountable extent as you start losing your traffic to them. To prevent such an outcome, you must equip your job board to attract enough traffic for leveraging job search engine syndication.


How job boards can leverage job search engine syndication


Attracting a large enough traffic of job seekers is important to ensure that your job board benefits from job search engine syndication. And attracting more job seekers means providing them with a large collection of jobs to choose from. However, inundating your job databases with jobs without considering the quality of these postings will turn away job-seekers. And you don’t want that, do you? So, to prevent that from happening, you must ensure that the jobs posted on your site have enough supporting information. Also, you must ensure that they lead directly to the concerned employers and are up-to-date.


Now, we know that gathering a large number of job postings, verifying each of them for quality and consistency, and posting them on your job board may seem like a lot of work for you and your team. That’s why you need job board technology that essentially automates the entire process of job aggregation for you.


Job wrapping solutions like those designed by Propellum can not only automatically gather large volumes of job information but also check every job posting for quality. It also ensures the completeness, consistency, and relevance of job data. This means that your job board will always have a lot of jobs having the right tags and details. Additionally, Propellum’s job wrapping solutions are also compatible with the recruitment technologies used by most recruiters. This will further facilitate job search engine syndication as your job board can integrate with recruiters’ tools. To know how fully-automated job board operation looks like, request a demo with Propellum, now!



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