Although you may own your favorite smartphone model, you keep checking out for new smartphones from time to time. You may not intend to buy a new phone. However, you just want to keep yourself updated with the latest tech so that you can buy a new smartphone if you get a great deal. Similarly, employed professionals may be satisfied with their current job, but they often keep checking job boards and networking sites to keep themselves updated on job trends. They might jump ship if they find a significantly better opportunity. Whatever the case, job boards can have a continuous presence in a professional’s life. This provides job boards with ample opportunities to maintain their traffic and keep users coming back. Job boards must adopt certain unique features apart from job postings scraping that can separate them from their competitors.
These features can help job boards to ensure consistent user engagement. As a result, users will keep coming back to the website even if they are not actively seeking new opportunities. The features can help in simplifying the recruitment process too, and help companies find better employees. The following are seven features that job boards can implement to keep people coming back to their job boards:
Job boards can have dedicated forums for users on their website. Users can discuss current market trends, skill set requirements, and work environments on these forums. Employers, too, can use the forum platform to solve queries of users or keep them updated about the latest news and events. Thus, networking opportunities provide to develop a better employer-employee relationship and indirectly benefit job boards.
Networking builds professional relationships that lead to career progression. Job boards can conduct events to connect employers with employees. Job fairs can serve as an excellent tool for networking. They also prove to be great marketing strategies for job boards and companies alike. Such events increase the trust of the candidates on the job boards as they feel that job boards care for them. The user’s exposure and knowledge also improve by attending such events. This broadens their perspective and helps career growth. Such events can draw in large volumes of candidates and help in the growth of the job board too.
Implementing referral and rewards system
Employers prefer to work with candidates referred by their internal employees. Some companies even offer monetary benefits to their in-house employees for referring candidates. Job boards can build upon this idea and provide benefits in return for referring candidates. Job boards can gift users’ coupons or reward points for referring potential candidates. The user can then use these reward points to use premium services or unlock certain features. Job boards can even partner with other businesses to make the rewards systems more attractive. This can have the user coming back more often to avail such offers.
Improving job postings scraping
Candidates usually search for very specific job profiles while looking for a job. The filtering criteria can vary from the job hierarchy to the workplace location. Job boards can provide customized job solutions so that candidates can narrow down their job search as per their needs. The job profile and location tend to be the major concerns for candidates. Job boards can provide users even more customized job suggestions based on the user’s experience, salary package, or interests. Thus, users can be kept up-to-date about jobs specific to their choices. They don’t have to seek jobs for a long time if they are actively looking for a job. This can keep the user coming back to your job board whenever they need a job change. Propellum’s job scraping solutions can tag and categorize jobs sourced from various career sites, and job boards can then suggest customized jobs to users based on their preferences. Hence, the more customized the job seeker experience, the better will be the job board’s user retention.
Providing job insights
Job boards can provide users with useful details regarding the jobs available on the market. These details include:
- the jobs that are most applied for by users,
- the pay packages offered by different companies for the same job position, and
- the employer’s turnover.
Such information can prove useful for candidates starting their careers or people looking to switch fields. With complete data available, the candidate can make informed decisions and grow on his career path. Thus, analytics can drive the user back to the job board if they wish to keep themselves updated with changes and trends in their respective job fields and a varying statistic might prompt the user to actively search for a new job.
If such information is not available on your job board, the user might switch to the competitor’s website. They might even look elsewhere for their job research. This can decrease the retention rate for the job boards. Thus, job boards must assist a user with every aspect of his job requirement by sharing valuable information and insights.
Job boards can conduct standardized tests for evaluating the general skills of candidates. If a user applies for a certain position, it can redirect the user for an online skill test. It can help filter down candidates on the first step without employers having to spend a lot of time and human resources on screening. Candidates too can get an idea about their skill levels. They can work on improving them by analyzing the data provided by the test results. Candidate evaluation tools can not only attract users proactively looking for a job but also candidates feeling the need to evaluate their skill sets.
Job boards can automatically keep updating a user’s resumes based on their current and past job experiences. As the user changes their job profile or switches organizations, job boards can keep updating the information on the user’s profile. Thus, employers can see the updated resume of candidates and users don’t need to spend extra time uploading new resumes. Users can simply add their current job details whenever they visit the job board. They can directly apply for jobs without having to update their resumes every time they use the job board.
Having a responsive website
In this digital age, job hunting is no longer restricted to desktops and laptops. Tablets, smartphones, and netbooks have become commonplace. The hardware and software vary for each device. Thus, job boards should have responsive websites that adapt to user hardware.
Job boards can even have a dedicated mobile app for its mobile users. A dedicated mobile app can work faster than a website. It can provide personalized content and notify users regarding application status and vacancies natively. The user can keep himself updated on the go without having to check the website every time.
Implementing any or all of the features mentioned above can help your job board retain users and maintain their loyalty. To beat the high competition for jobs in the market, job boards should provide every assistance possible to job seekers. That way, users will not only keep returning to your job board but will also recommend it to others if they have a good experience using your job board. And by doing so, you can beat your competition and become the most preferred job board for job seekers.