Personalization is perhaps the best way to attract and retain customers in any business. By personalizing your offerings for your customers based on their individual needs and preferences, you give them exactly what they want. As a result, they feel understood and valued. They keep coming back for more.
The same applies to your job board. The more personalized experiences you can offer your visitors, the more likely they will be to return. They will also be more likely to recommend you to their friends. Thus, you stand to gain a lot by tailoring your services to individual visitors. And as a job board, the best way to personalize your service is to create a job alert for every user you have. For that, you’ll need to employ a custom job alert software.
Why you need a custom job alert software
Using a custom job alert software allows you to deliver job recommendations to your users based on criteria such as:
- education
- experience
- skills
- location
- salary
- time commitment (full-time or part-time)
- industry
- company
- function
All these details can be gathered from users when they sign up to your job board. The job alert software scans your job database to find jobs that match the above criteria. They periodically send a specific number of such job recommendations to users via email or a mobile application if you have one. Such a service enables job seekers to know immediately when their preferred jobs become available. They can instantly apply to the jobs they want or know more about them by visiting your job board. Thus, in addition to helping job seekers access the best jobs, job alert software also helps you to drive traffic your job board.
However, when you create a job alert software for your job board, you must ensure that the rest of your job board is compatible with it. Additionally, the rest of your job board technology should be conducive to the success of your job alerts system.
What makes a great custom job alerts system
To have a job alerts system that successfully funnels your users into your job board, you need to focus on two things:
- consistently recommending new job opportunities to every user so that they look forward to the next email or notification
- ensuring that every job posting recommended are of high quality and relevance so that users click on the recommendations and use your job board
However, these actions are easier said than done. Providing a constant supply of consistently large volume of job postings is hard enough. Add to that the hassle of analyzing jobs for quality and relevance, and you’ll have an uphill task at your hand.
But not if you have the right tools for the job.
Tools like Propellum’s job wrapping solutions can do all the heavy lifting for you by not only collecting a large volume of jobs consistently but also processing them for quality. These tools can ensure that your job board and job alert software are populated with top-notch job data every time. Propellum’s tools can crawl all across the internet to find job postings and check them for quality. The jobs that pass the stringent quality checks are formatted and tagged to make them searchable. Tagging these jobs accurately also helps your job alert software to link relevant jobs to user’s job alert settings. As a result, the job recommendations sent by you to your users are always relevant to them. In other words, you’ll be able to offer your users an accurately personalized job search experience, guaranteeing continued use and increased word-of-mouth referrals. What’s more, the entire process will take care of itself without needing any time from you!
