How Robotic Process Automation is reshaping recruitment

How Robotic Process Automation is reshaping recruitment

Companies need a diverse team of employees to ensure maximum efficiency in their daily operations. For instance, an automotive company requires different employees for various tasks like designing, assembling, and creating automobiles. Also, they require other employees for maintenance purposes and other tasks. But recruiting a diverse team is time-consuming as recruiters have to look for multiple candidates with different specialized skills. Also, the average tenure of employees with companies is shortening. Unlike years ago, employees are changing their jobs frequently. Hence, recruiters need to hire more frequently. Manually hiring a diverse team with increasing frequency can become hectic. But, these hectic activities can be automated with the help of RPA. RPA technology allows people to configure computer software or robot that can imitate human interactions with digital components to automate monotonous tasks.

Leading multinational companies are already using RPA to improve their recruitment processes with great success. Using RPA tools is helping these companies in many ways, for example, to schedule candidate interviews and reach job seekers through a wide variety of advertising channels. Recruiters from these companies were also able to reach a huge pool of talented candidates and hire the best talent from the pool.

What can RPA based recruitment technology do for recruiters?

Since a majority of recruitment tasks involve the recruiter’s interactions with digital components, RPA software robots are the ones that have played a major role in reshaping recruitment.

Sending automated replies to candidates

Most candidates prefer written communication instead of having verbal communication. And, even recruiters have many benefits of text messaging. These benefits make text or email a preferred option over calls for recruiters. But, to chat with all the candidates can become hectic for recruiters, and it might affect response time. RPA can help in such scenarios and send automated replies like emails or texts. Sending automated replies reduces response time, which will enhance the candidate experience throughout the recruitment process. Further, chatbots that are created with the help of RPA can provide round the clock service to candidates. Quick replies and 24×7 service will gain positive popularity for the recruitment agency.

Many recruiters and other recruitment platforms have adopted RPA tools for providing an automated response to job seekers. For instance, The Muse is a career platform that offers an auto-response tool to its employers. The Muse’s auto-response tool allows recruiters to create a template. The template is sent to job seekers as soon as they apply for any job offered by the recruiter. The tool then also asks some informative questions to the job seeker, such as email address and phone number. By using such auto-response tools, recruiters can ensure that candidates are not made to wait for a long time.

Sourcing candidates

To source the best talent, recruiters proactively collect resumes and work samples for current and future job openings. Recruiters then pre-screen candidates with skills that they are looking for in them. But, when there are a lot of applicants for a job, then it becomes tedious for recruiters to collect and go through every resume and work sample. And, this tedious task is a perfect fit for RPA tools. RPA can automate the repetitive process of collecting candidate information that can help in candidate sourcing. Furthermore, RPA can scan resumes and work samples to put candidates in different categories depending on their qualifications. RPA bots can match the quality of sample work with job requirements and classify candidates into different categories. With bots sourcing candidates, recruiters can spend more time with employers to create talent acquisition strategies such as improving employment offers and bolstering marketing strategies.

Some job boards provide a recruitment database to employers that further simplifies the task of RPA bots to gather resumes. These job boards provide their employers access to recruitment databases that contain resumes of all the job seekers who have ever applied to any job on their job board or just uploaded their resume. For instance, Indeed provides access to its resume database where employers can search millions of resumes for free.

Enhancing job marketing campaigns

To reach an enormous talent pool, you need to post jobs on many advertising platforms such as social media platforms, job boards, and other online communities. You can reach a vast talent pool through job boards. But, job boards can give you access to only those candidates who are actively looking for jobs. There are candidates who do not actively search for jobs but may think of changing jobs if they come across a better opportunity. Hence, it becomes a necessity to advertise on various online communities, social media, and other virtual media. It can be tedious to visit every channel whenever you want to post jobs or add any advertisement. RPA helps to schedule your advertisements for different channels from one place. Once scheduled, RPA can auto-post advertisement on the respective advertising channels.

Several companies are already using RPA tools to promote their jobs across different channels from a single dashboard. These dashboard helps Genpact to control every aspect of their advertisement campaign. With RPA tools, Genpact can now decide what ads to promote on which channel and at what time.

Installing and using such RPA tools on your systems requires compatibility. If RPA tools are not compatible with your systems, then you cannot use them. And to make your systems compatible with RPA tools you need APIs (Application programming interfaces) that can allow seamless integration of these tools into your systems. Propellum provides these APIs with all their premium services. Using Propellum’s services ensures that your systems are compatible with almost all the RPA tools.

Enhancing candidate experience and engagement

Many recruiters and job boards make mistakes of considering candidates as one time customers. Candidates are not one time customers as they always keep on looking for better opportunities. Hence, job boards should make efforts to retain candidates. One of the many factors that can help retaining candidates is improving candidate engagement throughout the recruitment process. RPA helps to track candidate experience by generating emails soliciting their feedback after each recruiting process. Also, with the help of sentiment analysis, RPA tools monitor the overall satisfaction of candidates. RPA not only helps in improving engagement, but it also helps recruiters to provide better engagement. When repetitive tasks become automated with the help of RPA, human recruiters will be left with more time to increase engagement with candidates.

Engagement is one of the most important factors that help to convert candidates to employees. Hence, not only recruiters but also job boards are taking initiatives to provide RPA tools to their employers for better candidate engagement.

How can job boards make their systems compatible with RPA tools?

Using RPA tools to automate major recruitment processes has become a necessity not only for recruiters but also for job boards. And, as stated above, RPA tools require compatibility with a system to be able to operate on it. If your systems are not compatible with RPA tools, then you will have to upgrade or change your systems to use them. This compatibility comes with premium job data solutions with API tools. APIs help different applications and systems to become compatible with each other, eliminating the need to upgrade or change your systems to leverage RPA benefits. Job boards can use Propellum’s automated job data services, say, for example, EasyPost that comes with advantages of API tools. These APIs make your systems compatible with most RPA tools.