How your job site can tap into UK’s ‘non-working class’ market

How your job site can tap into UK’s ‘non-working class’ market

Our nomadic ancestors worked in tribes where everybody had a role to play. Everybody contributed to their group to remain a part of it, thus ensuring their own survival.


Not contributing to the larger whole meant that the individual would be isolated and be killed due to starvation or predators. Thus, everybody worked for their survival. However, in the digital era, survival is not our biggest concern. Hence, working for survival is not as important, and hence, not as motivating.


This has given rise to a generation of People who are Not in Employment, Education or Training (NEET) who may not be as motivated to work like the rest of the population.


However, these people do not have a support system that can take care of their needs throughout their lives. Also, people who suffer from disabilities are unable to work in conventional workplaces. Thus, they may be subjected to a sub-par standard of living.


In the UK alone, almost 788,000 young people are a part of the NEET population. People in the NEET population may have psychological issues like agoraphobia, live in dangerous neighborhoods, or lack the economic stability to pursue a good education. Also, thousands of people are economically inactive due to disabilities.


Hence, we are obliged to help these people and include them in the productive portion of the population. And, job search engines can do their bit to include the non-working class in the job market by offering job data that is specifically designed to suit their needs. The best job search engines have realized that situations like these are business opportunities and have put in extra effort to attract such traffic.


Collecting specific job data for the non-working class



The non-working class needs to be eased into the job market by enabling them to overcome the societal and psychological barriers that prevent them from entering the workforce.


This can be achieved by offering them jobs they can do without stepping too far out of their comfort zones.  These jobs may include work-from-home opportunities that are suitable for people with social anxiety or agoraphobia.


Similarly, UK job boards can provide jobs that are suitable for candidates who may not be well-educated. Here, job boards can collect jobs that do not require high qualifications and make them available to job seekers.


Such jobs can be full-time or part-time. By collecting job data for work-from-home and low-skill jobs, the non-working population can access several professional opportunities.


However, collecting job data of numerous vacancies and classifying them could prove to be difficult. So, how do job boards go about achieving this?


A great option would be to use a premium job wrapping tool like Propellum. Such tools can automatically search every employer website and other job sources for vacancies. They can filter out information based on skill levels and automatically post regular job data updates.


Job search automation tools can organize the collected job data based on job description, job ID, and location. Failing to do so, your job board may have large volumes of unstructured data since employer websites don’t store job data in a standard format.


Simplifying the job data search experience

Only collecting every available job on the market is not enough to attract the non-working class. The people of non-working class may be looking for specific types of jobs.


These jobs can be work-from-home or low-skill jobs. Hence, you need to create a candidate-centric job board that simplifies the job search experience. One of the simplest ways to do so is job feed categorization.


With job feed categorization, you can allow candidates to sort the job feed according to job description, expected CTC, work experience, and location. Using this feature, job seekers can look for jobs that fall under their preferred criteria.


For example, disabled people can sort their job feed to find companies that hire people with disabilities. Such features can help you offer a customized job board experience for every job seeker. Premium job wrapping tools like Propellum can help you automate this process.


You also need to ensure that your job portal posts the latest jobs. This can be achieved by using premium job wrapping solutions like Propellum. Such solutions can update your job feed at regular intervals. Hence, job seekers will have access to all the latest jobs with your job board.


In addition to these features, you can offer customer support to candidates. You can use modern technologies like machine learning to create chatbots for customer support. These bots can easily answer frequently asked questions and guide candidates through your job board.


Such bots can redirect a candidate to a customer support employee in case they stumble onto a question they cannot answer. With such features and services, your platform can become the go-to job board for job seekers. But, is collecting and posting jobs the only way to attract the non-working class?


No, there is much more that you can do.


Going beyond job vacancies


People in the non-working class may find it hard to decide on a suitable career path for themselves. Such people may want to try out certain job roles before committing to a single job. You can help these people by posting internships on your portal.


Hence, you can allow candidates to apply for full-time or part-time internships. Also, many companies offer full-time jobs to their interns after completing the internship. Such internships can be a kickstarter for many candidates’ careers.


You can also post freelance work opportunities on your platform. Candidates who are interested in freelancing can look for such opportunities on your job board. Hence, you can provide all major types of employment opportunities for the non-working class.


Your job board could also become a great platform for special career-counseling services. You might want to host other complementary services, on your job site, that help place people back into the economy.


Taking additional measures to ensure the best job data


Along with many services and features, you can take extra measures to attract the non-working class to your job board. For starters, you can advertise job vacancies on social media platforms. The UK has almost 45 million social media users.


And, many of these users can be people of the non-working class. Hence, you can use these numbers to your advantage and attract more traffic to your job board. In case some candidates aren’t active social media users, their friends and family can inform them about job vacancies.


Also, you can post job vacancies in relevant social media groups that contain job seekers. Hence, social media can help you draw the non-working class as well as other job seekers to your platform.


You can send email alerts about suitable job vacancies to candidates. Candidates may find interesting opportunities in such emails and access your website. Hence, you can draw even more traffic to your job site.


Attracting the non-working class to your job board can be quite difficult as many psychological and economic factors are involved. Hence, you need to help the non-working class in understanding how employment will improve their lives and how they can get started in the employment process.


The best job search engines post blogs about acing interviews, building connections, making resumes, and many other topics. You can also post such informative content on your job board to help the non-working class. Such content can help you attract more candidates and create a community of loyal audience.